Finding the right partner for a UCI WorldTour team is part luck, part destiny and part skillset. Oakbrew opened up conversations with AlUla in early 2021 and this new partnership was announced at the July 2021 Tour de France Grand Départ.

2014 Giro d’Italia Big Start IRELAND

What started as a dream in 2009, became a reality when Darach successfully put together a bid to start the Giro d’Italia in Belfast and Dublin which was a huge success in May 2014.

2015 UCI Road Worlds

In December 2010, a bid to host the 2015 UCI World Road Cycling Championships in Richmond VA. was launched by Darach and his then business partner David Kalman. Initial lobbying of the Mayor of Richmond brought him on board the bid and eventually State Government and private business in Richmond all rowed in to support […]

Tour of Ireland

Following a break of almost 20 years since the previous edition, Darach working with the Irish Government via Prime Minister’s office and national tourism agency, re-launched the 5-day professional Tour of Ireland in August 2007 with a 2.1 UCI ranking. With a global television broadcast secured, the event attracted the biggest riders and teams in […]

AlUla Cycle Tourism Strategy

Following the successful entry of AlUla into the cycling world via the GreenEDGE team partnership, mapping out the main goal, to turn Alula into a world class cycling destination, became an important next step.