1987-88
Management of WINNING and TRIATHLETE UK titles and Tour de France Weekly. Promoted Warburton’s Big Bread Triathlon on ITV – the first ever televised triathlon in the UK.
Since the 1980’s, we have been delivering successful outcomes in sports marketing across many sectors – publishing, broadcast, event promotion, team management and sponsorship.
Scroll down for the Oakbrew Story from the 1980’s to the present…
Management of WINNING and TRIATHLETE UK titles and Tour de France Weekly. Promoted Warburton’s Big Bread Triathlon on ITV – the first ever televised triathlon in the UK.
Darach McQuaid rode with Emerald C.R.C (IRL) and Club Cyclisme Nogent sur l’Oise (FRA) teams and Irish National Team member, winning the 1990 Shay Elliott Memorial.
Launched MBG; the Official Guide for UCI Grundig Mountain Bike World Cup.
Launched the RTÉ Television Official Viewers Guide annual magazine.
Partnered with A.S.O. to launch first ever Official Tour de France Guide; French, German, English editions.
Launched Official Guide for the Tour of China.
Published MBG; Official Guide Mountain Bike World Championships, Chateau d'Oex, Switzerland and & Mont-St. Anne, Quebec.
OLN / NBC Sports – leading consultant on Tour de France activations for official US broadcaster.
Launched the UCI 2.1 Tour of Ireland.
Delivered a successful bid for Richmond VA to host the 2015 UCI Road Cycling World Championships.
Brought together the winning bidders (WMG and Slattery) to sell the naming rights of Lansdowne Road, the oldest international rugby stadium in the world.
Delivered a successful bid for Ireland to host the Big Start of the 2014 Giro d’Italia.
Launched official Giro Big Start Legacy event – the Gran Fondo Giro d’Italia NI. 5,000 participants on closed roads.
Joined GreenEDGE Cycling,
Mens & Womens UCI WT team as Commercial Advisor.
Organised Chasing Rainbows – A Miguel Soro art exhibition at the UCI Road World Championships, Wollongong, Australia.
Augmented the AlUla x GreenEDGE partnership to naming rights level.
During Darach’s many years involved in sports marketing, two partnerships stand out. Firstly with sister Ann in WINNING & Triathlete 1987/1988 and later setting up McQuaid Publishing together 1994-2000.
Secondly with David Kalman, setting up and running Shadetree Sports together from 2005-2017.
Darach with Ann after completing the Levis Ride & Run Duathalon in Maison Laffitte, Paris, 1988 as part of the Triathlete Magazine team.
Darach with David Kalman, launching the Tour of Ireland professional stage race in Dublin Castle, 2007.