Driven By
A passion
for sport

About Us

Since the 1980’s, we have been delivering successful outcomes in sports marketing across many sectors – publishing, broadcast, event promotion, team management and sponsorship.


Major Event Hosting

We work with Governments and regions to create the right strategy and deliver the biggest events in world sport

Cycling Partnerships

We work with global rights holders and brands to bring them together to form successful partnerships

Advisory Services

We work with rights holders, host cities and regions to bring our global network of experts together to ensure the right strategy is in place

Our Work


2014 Giro d’Italia Big Start IRELAND

2015 UCI Road Worlds


The team at Oakbrew SWISS is led by Darach McQuaid. He has more than three decades of experience in delivering major cycling events and partnerships across the top races, teams and brands principally involved in the global sport of cycling, but also rugby and Formula 1.

At Oakbrew SWISS, Darach has put together a team of multidisciplinary experts, all with a passion for cycling and a mission to make cycling happen at scale, everywhere.

The Oabkrew Team